What We Do
Continuous Broadcast Monitoring
Pinnacle FinOps operates a continuous broadcast monitoring platform that captures, analyzes, and documents potential regulatory anomalies in direct-to-consumer advertising across over-the-air television in the Houston market.
Our system captures live broadcasts 24/7, applies machine-vision text detection to measure the geometric relationship between benefit claims and risk disclosures, and produces forensic-grade evidence packages suitable for regulatory filings and litigation support.
Capabilities
Platform Features
Real-time OTA broadcast capture in the Houston market
NIST atomic clock synchronization for evidentiary timestamp integrity
SHA-256 hash verification at point of ingestion (chain of custody)
Automated text detection with bounding-box geometry measurement
Fair balance ratio analysis (benefit claim area vs. risk disclosure area)
Category-specific regulatory mapping (FDA, CMS, FTC, SEC/CFTC)
Secure, time-limited evidence delivery via signed portal access
Watermarked preview assets with original evidence preserved separately
Coverage Areas
Regulatory Domains
Pharmaceutical DTC
FDA Fair Balance [21 CFR 202.1(e)(5)(ii)]
Medicare Advantage / TPMO
CMS Marketing Guidelines
Health Supplements
FTC Act Section 5 / FDA disclaimer requirements
Precious Metals & Investment
SEC/CFTC deceptive practices
Legal Services
ABA Model Rule 7.1 advertising standards
Evidence Standards
Forensic-Grade Chain of Custody
Every capture in our system maintains:
- UTC timestamp traceable to NIST atomic clock (±10ms accuracy)
- SHA-256 cryptographic hash computed at moment of capture
- Tamper-evident cloud storage with access logging
- Complete metadata: channel, frequency, tuner, signal quality
- Machine-verified text geometry (screen area percentage, duration)
Engagement
We provide monitoring and forensic analysis on a per-campaign or retainer basis. Our evidence packages include annotated exhibits, raw video assets, and structured data exports suitable for regulatory submissions or litigation discovery.
Contact: Book a Call
About
Terry Hanks
Strategic Technology Leader and FinOps Certified Practitioner with 15+ years transforming Enterprise and Cloud infrastructure into a driver of gross margin improvement. I don't make PowerPoints about cost savings — I build the pipelines, dashboards, and automation that deliver them.
In my own AWS environment, I reduced cloud spend by 48% in the first week by identifying orphaned resources and right-sizing. I also built an automated agent that detects zombie ML training jobs — the kind of idle compute that silently burns budget while delivering zero value. Across my career, I've managed $10M+ budgets and delivered up to 67% infrastructure savings by embedding cost-awareness into the engineering lifecycle.
I bridge the gap between management's budget mandates and engineering's execution. The C-suite gets margins and variance. Engineers get resource-level detail. Everyone gets the truth.
FinOps Certified Practitioner (FCP)
FinOps Certified FOCUS Analyst
PMP — Project Management Institute
AWS, Azure, Oracle Cloud
FOCUS 1.2 Standard
